Bachelor of Business Administration (BBA)
Pedagogy
An effective Pedagogy to ensure student centric & transformational education, with an objective to equip students with knowledge, skills and professional ethics. The academic program starts with an orientation and a bridge course to help students to match their learning levels with the expectations of the programs selected by them.
Program Overview
Bachelor of Business Administration (BBA) program is a comprehensive undergraduate degree designed to provide students with a strong foundation in business and management principles. This program typically spans over a period of three to four years, depending on the educational institution and the country where it is offered. The BBA program is structured to equip students with the knowledge and skills necessary for success in the dynamic and competitive world of business. It covers a wide range of subjects, including finance, marketing, human resources, operations, entrepreneurship, and more. The curriculum is carefully crafted to provide a holistic understanding of the various facets of business, preparing students for leadership roles and entrepreneurial ventures.
Eligibility
Any student who has passed PUC/10+2/Pre-University equivalent courses in Science, Arts or Commerce securing a minimum of 35% of marks is eligible.
Program Highlights:
- Academic collaboration with Industry.
- Highly qualified and dedicated faculties.
- Guest lecturers from best of the professionals from the IT industry.
- Career guidance and placement training for all the students.
- Campus placement for all the eligible students.
- Good number of library books, digital library, and other online resources.
- Certificate and Value added courses for the development of overall performance.
- Encouraging self-paced learning through various MOOCs and NPTEL courses
- Club activities to enhance students participation in activities
Curriculum
The curriculum is interdisciplinary in nature, providing students with a strong basis to understand the concepts of Management and allowing them to be creative and competitive researchers. The curriculum is designed to prepare students for advances in Management in the 21st century. The curriculum for BBA is focused on
(a) DSC: Disciple Specific core (Course)
(b) DSE: Disciple Elective
(c) OE: Open Elective
(d) AECC: Ability Enhancement Compulsory Courses
(e) SEC: Skill Enhancement Courses
(f) SEE: Semester End Examination, CIE: Continuous Internal Evaluation (which includes L+T+P: Lecture + Tutorial + Practicals).
Glimpse of Industrial visit
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Hindustan Coca-Cola Ltd
ABBS students during an industrial visit to Hindustan Coca-Cola, gaining practical insights into the beverage industry and learning about large-scale operations.
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Unibic Ltd
Business students from ABBS Bangalore explore manufacturing processes at Unibic Ltd.
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Reserve Bank of India
ABBS Bangalore students visit the Reserve Bank of India to learn about central banking and finance.
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L & T
ABBS Bangalore students explore industry operations at L&T Construction Equipment.
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AKSHAYA PATRA
BBA students visit Akshaya Patra to understand large-scale food distribution and social impact.
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Gone Mad Factory
ABBS Bangalore students visit the Gone Mad factory, gaining insights into snack production and brand operations.
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TVS Motors LTD
ABBS Bangalore students explore automotive manufacturing and innovation at TVS Motors in Hosur.
Guest Lectures
Guest lecturers provide an important educational experience for students based on their real-world life experiences. Students get to see the insight and perspective of the guest lecturers’ specific field. The format can enable students to interact with professionals in formal and informal settings and break down the barriers of the classroom walls to deepen learning. The experience gives students the opportunity to connect with professionals and create meaningful learning connections.
The Department of Management organised a 5 day webinar on Banking and finance from 16-6-2021 to 20-6-2021 for the knowledge development of students. Reputed Banker Mr. Suresh Shetty delivered lectures on Banking operations and Functions, Retail Banking, Digital Banking, Banking Regulations. Over 100 students participated in the webinar which was successful.
Guest Lecture Programs were also organised by inviting industrial and professional experts from various fields for the benefit of students on 19.8.2022 Dr Semma Gupta HR Manages delivered a lecture on “Importance of monitoring in building self-branding”. Dr. Jayanthi delivered a lecture on “The impact of the covid 19 on HRM and the new normal of work”. On 21-02-
22 Dr. Mohammed Farooq Pasha, trained students on “How to carry out and present CASE STUDY REPORT.
ABBS Bangalore students gain insights on case study analysis from Dr. Mohammed Farooq during a guest lecture.
BBA students learn about leveraging Information Technology for business growth from Dr. S Chandrasekar.
BUSINESS LAB – B FOCUS
The Business Lab is a hub of creativity, collaboration, and innovation. It serves as a platform where theoretical knowledge meets real-world application. Through a series of carefully designed activities, workshops, and projects, we aim to bridge the gap between academia and industry.
Department of Management-UG, we take pride in fostering a dynamic learning environment that goes beyond traditional classrooms. Our Business Lab is a testament to our commitment to hands-on, experiential learning that prepares our students for the challenges of the ever-evolving business landscape.
Our Key Activities
- Case Studies and Analysis:
- Simulations and Role-Playing:
- Financial Planning and Budgeting:
- Marketing Plan Simulation:
- Innovation Challenges:
