Date: 14th & 15th October 2022


Acharya Bangalore B-School (ABBS) is one of the premier educational institutions in Bengaluru, Karnataka run by Samagra Sikshana Samithi Trust.  ABBS through its decade long journey in Management Education has now stood as one of the most sought-after management institutes in India.  MBA is the flagship program of the B-School.  ABBS also offers graduation and post graduate programs in Science, Commerce, Management and Arts.  The growing importance of ABBS is the educational scenario in Bengaluru is solidified by the fact that it attracts students from across the country and globe.  Its emphasis on quality education and holistic development is proven by its repeated accreditations.  ABBS has to its accreditation from NAAC ‘A’ grade (Second Cycle in 2017).  The management department of ABBS has international accreditation from IACBE, USA.

Important Dates

Last date for Case Submission (Full paper):  1st September 2022

Last Date for Participant Registration (Without Case Paper):  1st October 2022

Final Date of Case Acceptance:  1st October 2022

Conference Dates:  14th and 15th October 2022


Case-based teaching is a pedagogical approach that engages students in the process of making real-world decisions.  Cases represent authentic work-place decisions, encourage students to apply knowledge gained from the classroom or through additional research to solve the case.  Case-based teaching allows the faculty to gauge the ability of students to synthesize, evaluate and apply course concepts while students are engaged in the process of authentic problem solving.  The goal is for students to engage in the decision-making process and determine likely or possible solutions.  In health professions education, cases can be designed to require students both to draw on existing subject knowledge as well as conduct research to resolve unanswered questions.


  • To create awareness about case-based learning methodology as a pedagogical tool
  • To implement a unique case-based learning system which meets the global standards
  • To bridge the gap between academic concepts and real time problems in corporate world 
  • To discuss the road map of case-based learning system
  • To encourage exchange of ideas and networking amongst National & International stakeholders.
  • To discuss faculty upgradation and student flexibility which is integral to effective implementation of Case-based learning


Dr. K Ravichandran

Professor, MBA Department 

Acharya Bangalore B-School


Dr. Shalini H S 

Associate Professor, MBA Department

Acharya Bangalore B-School


  • Dr. R. Jayanti, Professor, Acharya Bangalore B-School
  • Dr. Rajesh C, Professor, Acharya Bangalore B-School
  • Prof. Ravi Aditya, Associate Professor, Acharya Bangalore B-School
  • Dr. C Sengottuvelu, Professor, Acharya Bangalore B-School
  • Dr. V P Sriram, Professor, Acharya Bangalore B-School
  • Dr. Geevaratna, Professor, Acharya Bangalore B-School
  • Dr. R K Prema Rajan, Associate Professor, Acharya Bangalore B-School
  • Dr. M V Alagesan, Associate Professor, Acharya Bangalore B-School
  • Dr. Ajitha Savarimuthu, Associate Professor, Acharya Bangalore B-School
  • Dr. Arul Senthil. Assistant Professor, Acharya Bangalore B-School
  • Dr. Sreenandan, Assistant Professor, Acharya Bangalore B-School
  • Prof. Girish, Assistant Professor, Acharya Bangalore B-School

Case Presentation Topics Specialized Areas

  • Cases studies in General Management
  • Case studies in Financial Management
  • Case studies in Marketing Management
  • Case studies in Human resources Management
  • Case studies in Operations Management
  • Case studies in accounting 
  • Case studies in Economics
  • Case studies in Entrepreneurship
  • Case studies in social sciences
  • Case studies in mergers and Acquisitions
  • Case studies in Behavioral Finance & Investment Management
  • Case studies in Management information system
  • Case studies in Islamic Finance
  • Case studies in Branding
  • Case studies in supply chain management
  • Case studies in Risk Management


Educationists, Industrialists, Leaders of Higher Education, Professionals, Researchers, Students

REGISTRATION FEE: No Registration Fee

Online Case Presentation will be allowed only for National and International participants

Free accommodation will be given for National participants.  Terms and conditions apply.


Conference Participation: Click the link below to register for Conference as a Participant.

Paper Submission: Click the link below and submit your case


  • The presenting author must be listed as the first author
  • The presenting author is required to ensure that all co-authors are aware of the content of the case before submission
  • Case should represent the original work
  • The case contents should be submitted in the format of MS Word. The text should be in Times New Roman font, 1.5 Line Spacing, 12 point and A4 size paper with 1 inch margin on all sides
  • Case must be prepared in clear English language with correct grammar and spelling of a quality suitable for publication.

Presenting/First Author and Co-authors Details:

Full Name of Presenting Author*, Full Name of Co-authors

Affiliation Details: Department, Institution Name, City, State (if relevant), Country- Pin Code

Email of presenting author


The Case Conference provides two modes of publication opportunities:

  • Selected few individual quality cases will be published in Springer book series indexed in Scopus (waiting for approval)
  • Selected high quality cases will be published in Iranian Journal of Management Studies indexed in Scopus & Web of Science

*After the completion of the conference the conference convenor will guide you to publish your case in the appropriate journals.

Tentative Program Schedule

SCHEDULE OF DAY-1 (14.10.2022)



9.00 AM – 9.30 AM

Conference registration

9.30 AM – 9.45 AM

Programme Introduction – Welcome Address

Dr   Ravichandran,

Professor, ABBS

Workshop Chair

9.45 AM-10.00 AM

Inaugural Address

Dr.  H.R.Venkatesha,

Director-MBA, Acharya Bangalore B School, Bangalore, Karnataka.

10.00 AM– 10.45 AM

Chief Guest Address

Dr. Debroah Y Cohn,

Interim Dean,

New York Institute of Technology, New York

10.45AM-11.30 AM

Keynote Address

Dr. Anil Sahasrabudhe,

Chairman, AICTE, New Delhi

11.30 AM– 11.45 AM

Tea Break

11.15AM – 12.30 PM

Introduction to Case Writing & Content Writing – Tips and Tricks

Dr. Ravichandran, 

Professor ABBS & Editor,

Academic Research Publishers

Mrs. Priya Yoganand

Lead Content writer

12.30 PM – 1.00 PM

Importance of Case Based Education

Dr. Cynthia Menezes

Vice-Chancellor (acting)

Bengaluru University

1.00 PM-2.00 PM


2.00 PM- 4.30 PM

Technical Sessions I – General Management

Technical Sessions II – Marketing Cases

Technical Sessions II- HR cases

4.30 PM

 End of Day 1

SCHEDULE OF DAY-2 (15.10.2022)



 9.00 AM- 10.00 AM

Guest of Honour:

Dr. Easwaramoorthy, 

Provost, Amity Global University, Singapore.

10.00 AM – 11.00 AM

Technical Sessions IV

11.00 AM – 12.00 PM

Technical Sessions V

12.00 PM – 1.00 PM

Technical Sessions VI

1.00 PM – 2.00 PM


2.00 PM – 2.30 PM

Guest of Honour:

Dr. Arockiasamy,

Dean, University of Nizwa, Oman

2.30 PM - 4.00 PM

Technical Sessions VII

Technical Sessions VIII

4.00 PM – 4.30 PM

Valedictory Session

4.30 PM – 4.45 PM

Vote of Thanks  

4.45 PM

End of Day 2



Convenor & Coordinator:  

Dr. K Ravichandran

Professor, MBA Department 

Acharya Bangalore B-School

Contact Number:  9486372795


Dr. Shalini H S 

Associate Professor

MBA Department

Acharya Bangalore B-School

Contact Number: 6361615843




Acharya Bangalore B-School 

Andrahalli Main Road, Off Magadi Road, 

Bengaluru – 560 091, Karnataka, India

Ph no: +91 80 23245515


Brochure and Registration link

View BrochureRegistration Link