Faculty Publications

Journal Publication List of Faculty in the Academic Year 2018-19.

Sl. No

Name of the Author(s)

Month

Year

Title of the Paper

Name of the Journal with ISSN

National / International

1

H R Venkatesha

July

2018

Crowd funding Platforms in India: Fact based comparison

Journal of Emerging Technologies and Innovative Research, ISSN: 2349-5162; Impact Factor: 5.87

International Journal

2

H R Venkatesha

October

2018

Investors Awareness & Perception Towards Crowdfunding Models in India

IOSR Journal of Business and Management; Impact Factor: 3.52

International Journal

3

Jayanthi

March

2018

Assessment of Service Quality of Select Hospitals in Bengaluru- with reference to in-Patients

AIMS Journal of research, ISSN 2321-8487

National Journal

4

Jayanthi

Jan – Jun

2018

Assessment of service Quality of select Hospitals in Bengaluru-with reference to Outpatient Services

Gyan Management –International Bi-Annual refereed Journal of Management& Technology, ISSN No-0974-7621

International Journal

5

Sengottuvelu C & Chithira John

July-Sept

2018

Analysis of Parent’s Perception on Confectionery Product Advertisements on Children

International Journal of Research and Analytical Reviews (IJRAR), ISSN: 2349-5138, Impact Factor: 5.75

International Journal

6

Sengottuvelu C & Anish John

October

2018

Social Factors Influencing the Smartphone Purchase Among the Generation Z

International Journal of Human Resource Management and Research (IJHRMR), ISSN: 2249-6874 (Print), Impact Factor: 7.2092

International Journal

7

Sengottuvelu C & Chithira John

August

2018

Impact of attributes of television advertisement on Children buying behaviour

International Academic Journal of Business Management and Research (IJBMR) ISSN: 2249-6920

International Journal

8

Sengottuvelu C & Sri Lakshmi K R

January

2018

Food and Non-Alcoholic Beverages: Branding through Social Media

International Journal of Management Studies, ISSN: 2249-0302; Impact Factor: 2.26

International Journal

9

S. Yavana Rani

July

2018

A study on the relationship between gender with regard to celebrity characteristics, their image relevance and impact on the product and the consumer attitudes towards them

International Journal of Pure and Applied mathematics; ISSN: 1311-8080; Impact Factor: 7.19

International Journal

10

Ravi Aditya

March

2018

Performance evaluation of Tax Savings MF’s

International Journal of Advanced in Management, Technology and Engineering Science, ISSN 2249 7455; Impact Factor: 6.3

International Journal

11

Syed Kazim

Oct – Mar

2018

A Study on the Growth of Entrepreneurship in India, with Respect to the Growth in Foreign Investment, Economic Growth and Financial Development

ABBS Management Business and Entrepreneurship Review, ISSN: 0976-3341

National Journal

12

Prof. Shalini H S

October

2018

Role of Financial Process Reengineering in Wealth Maximization

International Journal of Mechanical Engineering and Technology (Ijmet), ISSN: 0976-6340; Impact Factor: 3.46

International Journal

13

Dr V .P Sriram, Prof. Shrikant Waghulkar, Dr Nitesh Behare, Prof. Anup Shivanacheri

 

2018

A Structural Equation Model for Emerging Needs and Changing Role of Social Media Usage as Financial Service Platform

International Journal of Engineering & Technology (UAE)

International Journal

14

Dr. V P Sriram

 

2018

An Empirical Study On Effects Of Ecological Practices And Policies For Sustainable Organizational Performance

International Journal of Pure and Applied Mathematics,  ISSN:No(Online)- 1314 3395; Impact Factor: 7.19

International Journal

15

Dr.V.P. Sriram

 

2018

Changing Retail Trends: Emerging Opportunities and Challenges of Indian Retail Industry

International Journal of Business and Management Invention, ISSN:No(Online) – 2319 8028; Impact Factor: 4.72

International Journal

16

Ellur Anand

 

2018

Development of Efficient Genetic Algorithm for Open Shop Scheduling Problem to Minimize Makespan

International Journal of Advanced Operations Management, ISSN Print: 1758 – 938X; ISSN Online: 1758 – 9398

International Journal

17

M Viswanathan

 

2018

An Exploratory Study on Corporate Social Responsibility with Particular Reference to CSR Activities in India

International Journal of Exclusive Management Research (IJEMR), ISSN 2249 – 8672; Impact Factor: 5.76

International Journal

18

M.B. Roopa

Jul-Aug

2018

The Relationship between Job Resources and employee performance – The Mediating role of employee engagement in private Health Insurance Company

Journal of Management, ISSN – 2347-3940; Impact Factor: 8.08

National Journal

19

M.B. Roopa

August

2018

Impact of Job satisfaction of selected Employees of Government & AMP; Private Hospital in Bangalore

International Journal of Research and Analytical Reviews; Impact Factor: 5.75, ISSN: 2349-5138

International Journal

21

A Dhanalakshmi

November

2018

Consumer Buying Behaviour : A Study on Gold Jewellery in Vellore District

Shanlax International Journal of Commerce, ISSN 2320-4168; Impact Factor: 4.118

International Journal

22

A Dhanalakshmi

October

2018

Food Culture of Wenzhou/Zhejiang and South India – A Comparative Study

International Journal of Engineering and Management Research, ISSN (Online): 2250-0758 || ISSN (Print): 2394-6962

International Journal

23

A Dhanalakshmi

December

2018

Determinants of Effectiveness of Women’s Self-Help Group- A Conceptual Study

IOSR Journal of Engineering, International Organization of Scientific Research, ISSN : 2250-3021

International Journal

24

A Dhanalakshmi

December

2018

An Empirical Study on Problems & Challenges faced by Women Self-Help Group

Journal of Emerging Technologies and Innovative Research, ISSN: 2349-5162, Impact Factor: 5.87

International Journal

25

A Dhanalakshmi

January

2019

A comparative Study of Post-Graduate Education Between India and China

CRHSE

International Journal