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BA Economics, Statistics and Marketing

BA Economics, Statistics and Marketing is one of the most sought after BA programs. It opens up to the world of data analysis, probability, statistical inference, sampling theory, time series analysis, and operations research. Depending on the job role, a student can earn anywhere between 3 to 7 LPA after completion of BA Economics.



Should have studied mathematics in 10+2 or PUC or an equivalent degree from a recognized board and a minimum aggregate of 40% in 10th and 12th.

Course Duration

3 Years – 6 Semesters.

Course Outcomes

The students will be able to demonstrate the following using the necessary software:

  1. Construction of frequency distribution and graphical representation.
  2. Measures of central tendency I
  3. Measures of central tendency II (Positional averages & Partition values).
  4. Measures of dispersion (Range, QD, MD, SD, and CV).
  5. Moments, skewness, and kurtosis for a frequency distribution.
  6. Correlation and regression for ungrouped data and Spearman’s rank correlation coefficient.
  7. Correlation and regression for grouped data
  8. Analysis of trivariate data.
  9. Computation of probabilities using combinatorial methods.
  10. Application of addition rule, conditional probability, Bayes formula.

Software used:

Microsoft Excel, R programming

Career Prospects after BA Journalism:

The opportunities for students after completing their BA Economics, Statistics and Marketing course is abundant in both the analytics field and the public sector area. With the huge requirement for analysts across several industries, students with a background in statistics, marketing and economics are hired in key analysis roles.

  • Data analyst
  • Economist
  • Sales analyst
  • Market analyst
  • Management consultant
  • Financial analyst
  • Investment administrator
  • Statistician
  • Risk analyst
  • Equity analyst

Additional Certification:

21st century micro learning program: The certification is a unique online modular learning program introduced for the first time in India that focusses on critical thinking, problem solving, digital literacy, communication, design thinking, creative writing, cross cultural skills, productivity and accountability, leadership and social responsibility. The program is delivered by experts from DALHAM learning.
Program Duration: 70 hours.



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